HIV/Aids Awareness Campaign

Channels: SAT-7 ARABIC

Three types of programs were produced for this campaign: a series of interviews with a medical doctor who is an expert on HIV/AIDS, a series of short comedy dramas for youth and a series of short spots (PSAs = Public Service Announcements). The programs were produced in Egypt, but broadcast to the entire region of the Middle East and North Africa. In order to measure the impact of the campaign, a baseline survey measuring the Knowledge, Attitudes and Practices (KAP) of the population in four villages in Upper Egypt was carried out. After the broadcast of the interviews and dramas, the KAP was measured again, and after the broadcast of the spots, a final survey was done. The final survey found that KAP had improved significantly on 10 out of 12 indicators.



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